A Ray of Sunshine

March 2022

A Ray of Sunshine

Palmiero Toyota’s receptionist spreads smiles, special connections and mobility awareness for colleagues and customers. In return, she received a life-changing gift.
Andrew Kurka Is Powered by Toyota

March 2022

Andrew Kurka Is Powered by Toyota

Want to feel proud of what your work makes possible? Take three minutes to check out this video.
How Toyota Team Members Turned a Nurse's 'Worst Nightmare' Around

January 2022

How Toyota Team Members Turned a Nurse's 'Worst Nightmare' Around

When a crash destroyed a customer’s brand-new 4Runner, team members across the country collaborated to find her a new one.

December 2021

"Toyota Doesn’t Just Make Cars… They’re Giving Me My Freedom"

Muscular dystrophy has slowly taken Randi Price’s mobility. She says her new wheelchair-accessible Sienna is helping to fill some of the void.
Right Place, Right Time

March 2021

Right Place, Right Time

A deadly pile-up crash destroyed Trey McDaniel’s beloved FJ Cruiser. What happened next earned the paramedic a new vehicle, compliments of Toyota.
Hero Worthy

March 2021

Hero Worthy

5 Reasons Why the Super-Capable 2021 4Runner Is Fit for Trey McDaniel.
The Future of Retailing Is Here

September/October 2019

The Future of Retailing Is Here

Though still in pilot testing, SmartPath is delivering on the promise of a seamless transition from online shopping to in-dealership buying
Special Delivery

March/April 2019

Special Delivery

After celebrating their son’s sixth birthday at a Toyota dealership, his parents receive the ultimate gift
Going the Distance

Jan/Feb 2019

Going the Distance

North Carolina man’s Tacoma tops a million miles on the odometer, with no signs of slowing down