“Both my parents are cancer survivors,” says Horner. “My mom beat breast cancer and my dad had kidney cancer. So, this is personal. It’s a cause near and dear to my heart. I have a soft spot for the American Cancer Society, and it just seemed like a perfect fit for us to help them.”
Labadie Toyota joined the organization as a partner in its fight against cancer last year, donating $100 for every new and used vehicle sold in October. Initially, Horner hoped to raise $12,000. But he and his team surpassed that number, raising $12,500 by the end of the campaign. Labadie Toyota staffers presented the American Cancer Society with a check in November.
The team at Labadie Toyota also did its part to spread awareness among customers. Employees decorated the showroom with hot pink balloons, and many wore pink bracelets as a show of support.
Horner says he’s thrilled to make an impact and help fight the disease he watched his parents battle for years. But for him, it also makes good sense for his business.
“We like to give back as much as possible to our local community,” says Horner. “We feel very strongly about it. We’re a family-owned business, and we like to keep our money in the community.”