Party with a Purpose

by Mark Wasserman
Nov/Dec 2015
Party with a Purpose
Signs of Support
Participants signed their names and wrote messages of memorial, hopes and achievements on two pink Scions that Gale Toyota displayed at the Pink Party. Both vehicles are now on the showroom floor at the dealership.
Gale Toyota of Enfield, Conn., showed its support for Breast Cancer Awareness Month by sponsoring the fourth annual “Pink Party” at West Hartford’s Blue Back Square in October. Hundreds of people filled the streets to dance, listen to live music, sample food from local vendors and enter a raffle to win prizes. There were also swag bags stuffed with donated items, including gift cards, cosmetics, tasty treats and other goodies.

Local breast cancer survivors participated in the event by walking a pink runway and showing off the latest fashions from nearby retailers. Connecticut stylists pitched in by doing hair and makeup for the models. Even local fire fighters got involved, wearing their dress blues with pink bow ties and escorting the models to the applause of family members, friends, and supporters.

Pretty in Pink
From left: Barbara Hodges, Sharon Summers and Kathy Pilotte of Gale Toyota help kick off Breast Cancer Awareness month in style at the fourth annual Pink Party in West Hartford, Conn.
Photos credit: Sean Fowler/Hartford Courant

Gale Toyota displayed a pair of 2016 Scions—an iA and iM—each wrapped in “breast awareness pink,” Partygoers were invited to sign the vehicles and both cars were soon covered in signatures, positive thoughts and other well-wishes.

Sales Manager Dominic DiBella explained the importance of the cause saying, “It was important to sponsor this event because breast cancer has touched our entire family, including our workforce and customers at our dealership.”
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