Jane D’Amelio, director of cause-related marketing at Right Toyota, puts some of the skills she learned at her sister’s hair salon to good use during the Central Arizona Shelter Services’ “Fabulous Day of Pampering.”
“These women are homeless, often forced to flee from domestic violence,” says D’Amelio of the Phoenix-based nonprofit’s clients. “They’re here to recover and make a fresh start. Mostly what they need is to know that someone cares about them.”
D’Amelio can relate. When she was a young girl, she found herself along with her mother and siblings in just such a shelter in Connecticut.
Perhaps that’s why she ended up in her role at Right Toyota. She helps the dealership proactively seek out opportunities to give back to Scottsdale and the neighboring communities in which it does business.
In this instance, Right Toyota provides the funding and fashion experts at Style Stalkers provide the skills to give the shelter’s residents hair, makeup and clothing makeovers. The objective is to help those in need feel better about themselves and provide the basics to go on job interviews and begin to build new lives. The most recent event, held in December, represented the fifth annual for the shelter and the third consecutive year Right Toyota has lent a hand.
D’Amelio admits the collaboration is a bit “out of the box” for an auto dealership. But the powers that be at Right Toyota have never wavered in their support.
“When I first heard about it, I thought, ‘How am I going to present this to management?’” she says. “But, bottom line, these women are part of our community—unfortunately a part we often forget about. And who’s to say they won’t some day become customers? They’re just in transition. Look at me. When I was at a shelter, who could have guessed I’d go on to have a 16-year career at Right Toyota?”