Rogers Toyota Honors Perfect Attendance with Bike Giveaway

Rogers Toyota has a pretty fantastic way of keeping kids going to school every day: Award bikes to local sixth-grade students who earn perfect attendance throughout the school year.
 

The Lewiston, Idaho, dealership began the “Perfect Attendance Spells Success” or PASS program seven years ago by giving away 14 bikes. Since then, the program has grown. Last school year Rogers gave away more than 115 new bikes and helmets to children in the Lewiston-Clarkston Valley.
 

“So we think our program is working and is an incentive for kids to stay in school,” Dealer Principal Ryan Rogers told local news station KLEW.
 

Rogers Toyota employees present the winners with a certificate at each school’s year-end assembly. The students and their families, about 300 people in all, are invited to the dealership for a celebration barbecue that is cooked and served by dealership employees.