Serra Toyota

Birmingham Dealership Pledges $50,000 to Boys & Girls Clubs, and a Whole Lot More
by Dan Miller
March/April 2019
Serra Toyota
All In
Serra Toyota employees, including Owner Steve Serra (center), present one of five $10,000 checks to Boys & Girls Clubs of Central Alabama President and CEO Leisa Smith (to Serra’s right). The Birmingham dealership has pledged $50,000 to the organization over five years.
Big checks, both in terms of their physical size and the amount they’re worth, have a way of attracting attention. And that was certainly the case recently when Serra Toyota pledged to donate $50,000 over five years to the Boys & Girls Clubs of Central Alabama — a sizable sum that will double to $100,000 thanks to the Toyota Dealer Match Program.
But, truth be told, the Birmingham dealership’s support of kids in need goes well beyond money.
“We’ve been committed to helping our surrounding community for more than 30 years,” says owner Steve Serra. “That’s included working closely with the Boys & Girls Clubs of Central Alabama on several projects and campaigns.”
For example, back in the 1990s, Serra co-chaired an effort that raised $3.5 million to build the John Williamson Boys & Girls Club in Birmingham. More recently, Serra Toyota employees have volunteered at charity golf tournaments sponsored by the organization, assisted with its homework helpline and served as judges for its Youth of the Year award program.
But that’s not all. The dealership has also had a philanthropic impact on such organizations as Ronald McDonald House Charities, Alabama’s Make-A-Wish Foundation and the local high schools’ new vehicle giveaway to lucky students with perfect attendance.
Clearly, there’s a lot more to Serra Toyota’s outreach than just a flashy big check.
“We’re honored to have the opportunity to help our neighbors,” says Serra. “Groups that provide a safe place for kids and work to ensure they have a brighter future are near and dear to our hearts. Rest assured, we’ll continue to look for ways to do our small part.”
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