South Carolina Dealer "Raises the Bar" with Student Contest

by Dan Nied
Nov/Dec 2015
South Carolina Dealer
That Look
Jim Hudson Toyota in Irmo, S.C., conducted a contest to motivate local high school students. Winner Kevin Cummings’ (far right) reaction after winning a 2015 Scion xB was priceless.
A little motivation can lead to great things.

Case in point: the “Raise the Bar Win a Car” contest held by Jim Hudson Toyota in Irmo, S.C.

The dealership wanted to do something special to motivate students of seven area high schools. The result was a contest in which counselors nominated junior class students who had at least a 3.0 grade point average, a good attendance record and were active in the school and community.

Two nominees were drawn from each school, and the winner of the final drawing at the end of the school year at the dealership—won a brand new Scion xB.

The winner, Irmo High School’s Kevin Cummings, still needs to get his driver’s license. Still, the xB will help Cummings’ family manage commitments, including his basketball practices.

“I really didn’t think I would win,” Cummings said after the final drawing. “This will help my mom out a lot. She takes us everywhere and drives us everywhere, so it will take a load off of her shoulders.”

“His mother was overjoyed,” says Jim Hudson Toyota Client Relations Manager Dave Ellison. “It couldn’t have gone to a more deserving family. Kevin is just a great kid.”

Ultimately, Raise the Bar, Win a Car served its intended purpose of helping a deserving student. And wheels are already in motion for this school year. Ellison says this time the grand prize will be a new Scion iM.
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