Toyota of La Crosse

Employees Select Monthly Charitable Projects for a Year of Giving
by Karen Nielsen
July/August 2017
Toyota of La Crosse
Furry Friends
Toyota of La Crosse Cares honored the Coulee Region Humane Society as one of its 20th anniversary beneficiaries. Man’s best friend also joined the party to celebrate the $5,000 donation.
Marking a milestone such as a 20th anniversary is always cause for celebration.
Toyota of La Crosse is keeping the party going all year long by donating to a different local charity each month.
Through its Toyota of La Crosse Cares program, the Wisconsin dealership is donating $20 from each new and used vehicle sale, for a projected impact of more than $30,000 by year end.
“The community and our staff have helped us become successful, so we wanted to give back in a big way,” says General Manager Sean Green.
Toyota of La Crosse employees were asked to handpick the charities. Detailer Jesse Klug nominated the Coulee Region Humane Society, which received $2,500 and an additional $2,500 from the Toyota Dealer Match Program. Since 1971, the Coulee Region Humane Society has strived to place all healthy and adoptable animals in the La Crosse region into forever and loving homes.
“My wife, two kids and I are devoted dog lovers, and we believe that every pet deserves a loving family,” Klug says. “The Humane Society makes those connections.”
Other Toyota of La Crosse Cares recipients have included La Crosse Parks and Recreation Special Olympics, Operation Homefront of La Crosse and the Outdoor Recreation Alliance of the 7 Rivers Region. Another two, Independent Living Resources of La Crosse and YWCA La Crosse, also received matching Toyota grants.
The dealership advertises its campaign on social media and TV to get customers excited about buying a new Toyota and feel good that their purchase helps the community.  
“Toyota of La Crosse Cares has been a great way for our employees to support charities that are near and dear to their hearts,” Green says. “When employees, customers and the community are involved, everyone wins.” 
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