A Boy’s Birthday Wish

Sept/Oct 2018

A Boy’s Birthday Wish

How an Arkansas dealership made birthday dreams come true
The Coolest of Cool

Sept/Oct 2018

The Coolest of Cool

What’s so cool about the 2019 Toyota 86 TRD Special Edition? Literally everything
'Uber Is Awesome!'

Sept/Oct 2018

'Uber Is Awesome!'

Rice Toyota traded its courtesy shuttle van for the ride-hailing service, and customers are loving it
Answer Man

Sept/Oct 2018

Answer Man

South Carolina dealer mines advantages of digital-only marketing
New Twist for New Owners

July/August 2018

New Twist for New Owners

Wellesley Toyota’s latest new owner clinic came with a twist that turned out to be a hit
For the Love of the Customer

July/August 2018

For the Love of the Customer

Toyota Quality Champions, who voluntarily submit dealership product reports, are the brand’s eyes and ears on the front lines
The Art of Car Colors

July/August 2018

The Art of Car Colors

How does Toyota choose the colors for its cars? We asked the people responsible
Answered Prayers

July/August 2018

Answered Prayers

Michigan dealership collaborates with church to provide cars and improve mobility