A Long-term Relationship

Mar/Apr 2015

A Long-term Relationship

1988 Toyota Pickup owner keeps on truckin’, 750,000 miles and counting
Trade Time

Mar/Apr 2015

Trade Time

Dealership’s innovative program turns loyal service customers into happy new-car buyers
2016 Tacoma - Truck of the (next) Decade

Jan/Feb 2015

2016 Tacoma - Truck of the (next) Decade

Ten years since its last update, America’s best-selling mid-size truck is getting a reboot to make sure the next decade is as decadent as the last.
'The Now Way'

Jan/Feb 2015

'The Now Way'

Wellesley Toyota’s ‘revolutionary’ general manager reinvents the sales process
‘The Way It Should Be’

Jan/Feb 2015

‘The Way It Should Be’

Beaverton Toyota’s iPad app speeds sales process, increases transparency
Royalty Free

Jan/Feb 2015

Royalty Free

Toyota will license its hydrogen-related patents at no charge through 2020
Hydrogen Fuel Cell Timeline

Jan/Feb 2015

Hydrogen Fuel Cell Timeline

The Long Road to the Mirai
Today’s reality of hydrogen-powered cars is the result of more than 20 years of research, development and testing