Beaverton Toyota was the ‘clear’ choice in 2015
To get there, Beaverton Toyota developed a proprietary iPad application that facilitates virtually all of the steps of the transaction. For instance, customers can review and select financing options via the tablet’s touchscreen. And they can sign off on the deal with their finger.
“Our model for this was the Apple store,” says Humberston. “We designed the process around what the customer wants. And, to be honest, this is what our salespeople want, too.”