Become a Toyota Pro
This comprehensive, authoritative and fun product information resource is served up daily to your desktop computer and mobile phone by Toyota Motor North America’s Product and Sales Engagement team. They’ve been the masters of product education for many years, dedicated to keeping Toyota’s dealership salespeople fully informed so they can more fully connect with their customers.
“We especially want to equip salespeople who are new to Toyota or maybe even new to the car business,” says Anthony Novak, digital tools and innovation manager. “Think of it as your one-stop shop for everything you need to become a Toyota expert.”
Toyota Engage’s pool of product content is very deep and getting deeper. Fresh material is released daily and new features are added every other week.
To tap into it, just point your web browser to toyotaengage.com or go to the Apple App Store or Google Play to download the Toyota Engage app to your mobile phone. From there, you use your Dealer Daily username and password to log in. If you ever have a question about Toyota Engage, just contact the Toyota Engage Team at firstname.lastname@example.org and they are there to help.
Once you’re connected, you can browse through the latest product and industry news or choose to immerse yourself in the details of a specific Toyota vehicle. You’ll also find point-by-point comparisons with leading competitors, introductions to Toyota’s latest in-vehicle technologies, lists of Toyota product awards — and so much more.
“One of the more popular resources is support for advanced systems that can be confusing to customers as well as sales consultants,” says Kevin Reifel, mobile digital strategy senior analyst. “We have videos and instructional guides for things like how to pair your phone to the vehicle and explanations for how Toyota Safety Sense actually works. We go well beyond what you’ll typically find in an owner’s manual.”
When it’s all said and done, Toyota Engage is about, well, engagement.
“The more you actively interact with the content, the more knowledgeable you’ll become,” says Novak. “At the end of the day, selling vehicles and serving customers is what this business is all about.”