Corolla Party!

On its 50th birthday, Corolla gets an update and a special edition
by Dan Nied
March/April 2016
Corolla Party!
Aging Gracefully 
There have been a lot of icons over the last 50 years, but Corolla stands apart. The 2017 Corolla 50th Anniversary Special Edition is pictured above.
There are plenty of ways to think about 50 years.

For one, in the last 50 years we’ve had 20 James Bond movies, featuring six actors playing the title character.

We’ve also had four Tonight Show hosts and nine U.S. presidents.

And 11 generations of Corolla.

The first Corolla rolled off the line in Japan in 1966. In 1968, it made its way to the United States. And in that half century, Corolla has become the best-selling car in the world.

The official number of Corollas sold worldwide is 43 million. But that number is constantly rising. In fact, in February, about 1.4 Corollas were sold in the United States each minute.

So when a car like this hits a major milestone like a 50th birthday, you can’t just bake a cake and sing a song. You have to do something special.

Special Celebration

So here you go: The 2016 Corolla 50th Anniversary Special Edition, which proves that you can age gracefully.

Special Touches
Black Cherry contrast stitching accents the seats, steering wheel, shift boot and center armrest of the 50th Anniversary Special Edition.

The custom package, based on the 2017 Corolla SE, includes three awe-inducing colors: Classic Silver, Blizzard Pearl and the exclusive Black Cherry. And of course, the package of features are going to enthuse Corolla lovers and win over fence sitters:
  • Unique 17-inch alloy wheels with machined finish
  • Smart Key system with push button start
  • 7-inch High-Resolution Touch-Screen with Split Screen Display
  • Black seats with Black Cherry contrast stitching
  • Black interior with Black Cherry contrast stitching on steering wheel, shift boot and center armrest
  • Black Cherry accented dash panel and door trim
  • 50th Anniversary Edition floor mats
  • 50th Anniversary Edition exterior badge
  • An available moon roof
Oh, and only 8,100 will ever be sold.

2017 Corolla XSE
A new XSE trim level also debuted in New York. And it turned plenty of heads, too.

2017 Corolla Update

The entire Corolla model-year update is loaded with intriguing features, including a pre-collision system and back-up camera standard on all trim levels, not to mention:
  • Dynamic radar cruise control
  • Lane departure alert with steering assist function
  • Automatic high beams
Plus, a redesigned interior combines with two new colors to redefine the word “daaaaang.”

Bottom line: Toyota knows that when the best-selling car in the world turns 50, you have to play it big. To the tune of a model update that continues the Corolla tradition and a special edition for enthusiasts.

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