Special Delivery

After celebrating their son’s sixth birthday at a Toyota dealership, his parents receive the ultimate gift
by Kristen Orsborn
March/April 2019
Special Delivery
Happy Birthday, Indeed
The Monson family (from left, Tierney, Ashley, Holden and Travis) pose in front of their brand-new 2019 RAV4 at Steve Landers Toyota of Northwest Arkansas.
A few months back, we told you the story of Toyota superfan Holden Monson.

The little boy was about to turn six and faced an existential question: how did he want to celebrate?

Turns out, he wanted to party at a Toyota dealership. Seriously.

Steve Landers Toyota of Northwest Arkansas made it happen. They were familiar with the family – Holden and his dad come in on the weekend to look at cars together. Dealer employees kept the showroom open on a Sunday, letting kids climb in the back of a Tacoma and play games like “pin the tire on the Toyota.”

TMNA’s marketing team sent boxes of swag – shirts, stickers and hats.

But the best gift just arrived last month: a brand-new RAV4 for the Monson family.

Monson’s mother loves the RAV4. She drove one for years, but traded it in so her husband could buy a new Tacoma for work. When Ed Laukes, group vice president of Toyota Division marketing, heard the story, he decided to give the Monsons a birthday gift they’d never forget: the 2019 RAV4.

Toyota Driver-in-Training
Holden can’t quite reach the pedals yet, but he loves his family’s new 2019 RAV4. Holden celebrated his sixth birthday at Steve Landers Toyota of Northwest Arkansas, where he spends weekends with his father, Travis, exploring Toyota vehicles. 

“This wasn’t just about the birthday party,” Laukes said. “This is about a family’s trust. This is about the fact that we make great cars and trucks, and families trust us. They know we’re going to provide them with something high quality, reliable and safe.”

The family received the vehicle alongside TMNA executives, family, friends and dealership employees.

“When they told Travis we were getting it, I thought he was joking,” says Ashley Monson, Holden’s mother. “I’ve been in shock ever since then.”

So how will family top the Toyota birthday experience?

“No idea,” Travis Monson says. “This party was unforgettable, and we’ll always be grateful to Toyota for what they’ve done. We are customers for life.”

Read more about Holden’s birthday party here.
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