Toyota Rising at Daytona

Toyota injects fun into the Daytona Rising experience
by Dan Nied
March/April 2016
Toyota Rising at Daytona
Taking Flight
The Toyota Injector—with its impressive collection of Toyota race cars and interactive displays—adds even more fun to the Daytona 500 experience. 
When thousands of NASCAR fans packed into Daytona International Speedway in February for the Daytona 500, they were greeted by the largest Toyota logo in the United States.

The 29.5’-by-19’ logo is mounted 100 feet into the air as an introduction to the new Toyota Injector, a 166,000-square-foot, four-level entryway plaza that’s part of the larger $400 million expansion and refurbishing of the speedway known as Daytona Rising.

Extreme Welcome Mat
The exterior of the Toyota Injector greets fans outside of Daytona International Speedway.

Upon entering the Toyota Injector, fans were greeted by replicas of the Camry that Kyle Busch drove to the 2015 Sprint Cup title, along with a collection of current Toyota NASCAR vehicles and historic Toyota race cars suspended from the rafters.

“We’re incredibly proud of our Toyota Injector and honored to be the first founding partner of the Daytona Rising project,” says Keith Dahl, Toyota Motorsports general manager. “Our Injector allows us to engage with visitors in an environment filled with Toyota activities, information and branding. It gives us the opportunity to bring our message to fans in an inspiring manner.”

The Make of a Champion
A replica of Kyle Busch's Camry is on display at the Toyota Injector.

But that’s not even close to everything. The Toyota Injector also includes:
  • A replica nose cone from the Endeavour Space Shuttle, along with a standby for the Toyota Tundra that towed the Endeavour in Los Angeles in 2012
  • A touchscreen wall that highlights Toyota’s presence and contribution in America and the latest Toyota vehicles
  • The Toyota Driving Experience, which gives fans a chance to test Toyota vehicles on an off-road-style course or take a thrill ride with a professional driver
  • A ride in a Camry that tilts to demonstrate the banking at various NASCAR tracks, like Daytona
  • Interactive touchscreen walls that highlight Toyota’s presence and contribution in America and activities where fans “race” alongside Toyota drivers and share the experience through social media
  • The Toyota Roadhouse restaurant area that features bench seating made from Tundra tailgates.
As if that’s not enough, the 2016 Camry served as the official pace car for the Daytona 500. 
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