The Supra Returns

Jan/Feb 2019

The Supra Returns

When Akio Toyoda unveiled the 2020 Supra in Detroit, it marked the return of an icon and a new generation of Toyota’s sports car history. Supra is back, and it’s absolutely breathtaking.
Going the Distance

Jan/Feb 2019

Going the Distance

North Carolina man’s Tacoma tops a million miles on the odometer, with no signs of slowing down
Through the Flames

Jan/Feb 2019

Through the Flames

As the deadly Camp Fire burned his community to the ground, a heroic ICU nurse saved the day in his Toyota Tundra
A Sense of Urgency

Jan/Feb 2019

A Sense of Urgency

Fitzgerald Toyota is on a mission to reach owners affected by the Takata airbag recall
RAV4 Reloaded: Five Fun Features

Nov/Dec 2018

RAV4 Reloaded: Five Fun Features

The all-new 2019 RAV4 is loaded with great features.
Back in the Driver’s Seat

Nov/Dec 2018

Back in the Driver’s Seat

After a medical misdiagnosis cost Amanda Flores her arms and legs, a Maryland Toyota dealer helped bring her out of the darkness and back on the road
Green’s Toyota of Lexington

Nov/Dec 2018

Green’s Toyota of Lexington

Dealership Helps Parents of Quintuplets with New Sienna
The Coolest of Cool

Sept/Oct 2018

The Coolest of Cool

What’s so cool about the 2019 Toyota 86 TRD Special Edition? Literally everything
For the Love of the Customer

July/August 2018

For the Love of the Customer

Toyota Quality Champions, who voluntarily submit dealership product reports, are the brand’s eyes and ears on the front lines
The Art of Car Colors

July/August 2018

The Art of Car Colors

How does Toyota choose the colors for its cars? We asked the people responsible