2020 Highlander

May/June 2019

2020 Highlander

Eighteen years after it “changed the game” with the first iteration of its family-friendly SUV, Toyota returns to the New York International Auto Show to change it again
Happy Trails

May/June 2019

Happy Trails

Dealer finds sales success off the beaten path
Millennial Magnet

May/June 2019

Millennial Magnet

Now in its third year, the stylish C-HR is attracting new customers to Toyota, while also helping retain those already in the fold
New Car Alert: 2020 Corolla Hybrid

March/April 2019

New Car Alert: 2020 Corolla Hybrid

For the first time in its more than half-century history, the Corolla will be offered as a hybrid in the United States
New Car Alert: 2019 Prius AWD-e

March/April 2019

New Car Alert: 2019 Prius AWD-e

The iconic Prius hybrid gets a fully electronic AWD system that automatically kicks in when needed
Special Delivery

March/April 2019

Special Delivery

After celebrating their son’s sixth birthday at a Toyota dealership, his parents receive the ultimate gift
Women on the Line

March/April 2019

Women on the Line

Watch these amazing women leave their mark on the line at Toyota Motor Manufacturing, West Virginia
Ask an SME: RAV4 Marketing Campaign/Super Bowl Commercial

March/April 2019

Ask an SME: RAV4 Marketing Campaign/Super Bowl Commercial

Wanna know all about the "What If" marketing campaign for the RAV4? How about the Toni Harris Super Bowl commercial? If so, then watch this.
The Supra Returns

Jan/Feb 2019

The Supra Returns

When Akio Toyoda unveiled the 2020 Supra in Detroit, it marked the return of an icon and a new generation of Toyota’s sports car history. Supra is back, and it’s absolutely breathtaking.
Going the Distance

Jan/Feb 2019

Going the Distance

North Carolina man’s Tacoma tops a million miles on the odometer, with no signs of slowing down