For the Love of the Customer

July/August 2018

For the Love of the Customer

Toyota Quality Champions, who voluntarily submit dealership product reports, are the brand’s eyes and ears on the front lines
The Art of Car Colors

July/August 2018

The Art of Car Colors

How does Toyota choose the colors for its cars? We asked the people responsible
Avalon’s Top 6 Tech Features

May/June 2018

Avalon’s Top 6 Tech Features

The all-new 2019 Avalon blazes a high-tech trail that could set the path for other Toyota vehicles
An Unexpected Turn for Avalon

May/June 2018

An Unexpected Turn for Avalon

The 2019 Avalon’s bold, polarizing design was just what Kevin Hunter and his Calty team envisioned to entice younger buyers
A Texas-Sized Homecoming

May/June 2018

A Texas-Sized Homecoming

Dealers get revved up with new products and optimism for the year ahead at 2018 National Dealer Meeting
Test Drive: 2019 Avalon

May/June 2018

Test Drive: 2019 Avalon

The new generation of Toyota’s flagship sedan comes with all the bells and whistles. So we took to the road to see what’s new.
Mitchell Toyota

May/June 2018

Mitchell Toyota

Son and Service Manager Surprise Dealership Owner with Restored Land Cruiser
Perfect Timing

Mar/April 2018

Perfect Timing

Toyota seizes the perfect opportunity to unveil the all-new RAV4
New York Shakedown: RAV4, Corolla Hatchback

Mar/April 2018

New York Shakedown: RAV4, Corolla Hatchback

The new RAV4 is here! And the new Corolla Hatchback!
Look What Just Hatched

Mar/April 2018

Look What Just Hatched

Toyota reveals all-new 2019 Corolla Hatchback at the New York International Auto Show