Ready for Liftoff

July/August 2015

Ready for Liftoff

After more than 20 years of development, the Mirai—Toyota’s first production vehicle powered by a hydrogen fuel cell—is nearly ready for its U.S. retail debut.
Selective Sales

July/August 2015

Selective Sales

By flipping the process on its head, Toyota aims to match the first Mirai customers to the car
Trailblazer

July/August 2015

Trailblazer

Northern California pioneer dealer predicts Mirai’s acceptance at launch will supersede that of the original Prius
Hand Crafted

July/August 2015

Hand Crafted

Highly skilled workers assemble each Mirai in plant where Lexus LFA was built
Scion 2.0

May/June 2015

Scion 2.0

After a meteoric rise, Toyota’s youth-oriented brand is poised to soar again
Segment Buster

May/June 2015

Segment Buster

Scion’s all-new iA ups the ante on subcompact sedans
Sweet iMotion

May/June 2015

Sweet iMotion

The all-new Scion iM is a fun-but-sensible hatchback with big-time appeal
When Innovations Converge

Mar/Apr 2015

When Innovations Converge

All-new RAV4 Hybrid promises higher MPG and horsepower when it rolls out this fall
2016 Tacoma - Truck of the (next) Decade

Jan/Feb 2015

2016 Tacoma - Truck of the (next) Decade

Ten years since its last update, America’s best-selling mid-size truck is getting a reboot to make sure the next decade is as decadent as the last.
Royalty Free

Jan/Feb 2015

Royalty Free

Toyota will license its hydrogen-related patents at no charge through 2020