Together at Last

Jan/Feb 2016

Together at Last

A story about a man, a car and the dealership that brought them together
Lookin’ for Adventure

Jan/Feb 2016

Lookin’ for Adventure

The 2017 Tacoma TRD Pro is ready for whatever life throws at it
Diamond in the Rough

Nov/Dec 2015

Diamond in the Rough

Scion's C-HR concept is a study in contrasts: chiseled yet sleek, unconventional but functional.
Flash Black

Nov/Dec 2015

Flash Black

Who doesn’t love a little black dress?
Ready for Liftoff

July/August 2015

Ready for Liftoff

After more than 20 years of development, the Mirai—Toyota’s first production vehicle powered by a hydrogen fuel cell—is nearly ready for its U.S. retail debut.
Selective Sales

July/August 2015

Selective Sales

By flipping the process on its head, Toyota aims to match the first Mirai customers to the car
Trailblazer

July/August 2015

Trailblazer

Northern California pioneer dealer predicts Mirai’s acceptance at launch will supersede that of the original Prius
Hand Crafted

July/August 2015

Hand Crafted

Highly skilled workers assemble each Mirai in plant where Lexus LFA was built
Scion 2.0

May/June 2015

Scion 2.0

After a meteoric rise, Toyota’s youth-oriented brand is poised to soar again