What's New for 2023

As Toyota’s lineup of vehicles continues to evolve, guests will still recognize the quality, durability and reliability they’ve grown to expect from the brand.
January/February 2023

As Toyota’s lineup of vehicles continues to evolve, guests will still recognize the quality, durability and reliability they’ve grown to expect from the brand.  Regardless of powertrain, guests will experience an impressive balance of efficiency and power across the vehicle segments.

Read on to discover what’s new in Toyota vehicles for the 2023 model year:

Toyota Camry
Introducing the 2023 Toyota Camry Special Edition Nightshade: Available in gas, hybrid, four-wheel drive and all-wheel drive, the SE Nightshade stuns with 19-inch matte bronze-finished alloy wheels and black exterior features like window trim, mirrors, shark fin antenna, headlights and taillights. Available in Ice Cap, Midnight Black Metallic and the all-new Reservoir Blue on the outside, the special edition includes a black rear Toyota emblem “Camry” and grade badges.

The 2023 Camry TRD grade also has a few updates. The exterior is now available in an exclusive new color, Underground, with a black roof. On the inside, the seat insert has been updated from white/black to red/black.

Toyota Corolla
Both gas and hybrid grades of the Toyota Corolla receive updates for the 2023 model year. The gas-powered vehicles have a revised grade lineup: LE, SE and XSE. New standard features include Toyota Safety Sense 3.0, Toyota Audio Multimedia System with 8-inch touchscreen, additional USB-C ports, LED Daytime Running Lights, refreshed front and rear bumpers, and an updated grille design.

New grades are added to the 2023 Corolla Hybrid to include the SE and XLE, in addition to the LE. The LE and SE grades are now available with Electronic On-Demand All-Wheel Drive, and the LE grade adds standard updated grille and rear valence, and 16-inch aluminum wheels. All grades of the 2023 Corolla Hybrid feature an updated 5th Generation Hybrid System.
Toyota Corolla Hatchback
The 2023 style of the Corolla Hatchback is refreshed. Both the SE and XSE grades come with standard LED headlights and daytime running lights, and an updated front grille and rear bumper styling with silver accents. Both grades also come standard with Toyota Safety Sense 3.0, Toyota Audio Multimedia System with 8-inch touchscreen, four USB-C ports and a Gloss Graphite wheel finish.

Toyota Crown
Next year is an exciting one for the Toyota Crown. The vehicle has returned to the U.S. market and is all-new for the 2023 model year.  Available in three grades: XLE, Limited and Platinum, the all-new Crown is breaking out of the traditional “sedan” mold with a new “life-up” design that boasts larger wheels and a flowing silhouette. Plus, the 2023 model offers a choice of two different hybrid powertrains and standard all-wheel drive.

Exclusive to the Platinum grade, the HYBRID MAX powertrain is Toyota’s all-new performance hybrid, delivering a manufacturer-estimated 340 net horsepower, paired with a 2.4-liter turbocharged engine and direct shift 6-speed automatic transmission. The XLE and Limited grades are equipped with the Toyota Hybrid system that pairs front and rear electric motors with a 2.5-liter engine — a system also has an manufacturer-estimated 38 MPG combined city/highway rating.

Toyota Mirai
In the 2023 Mirai, the latest update is all about the multimedia system. The Toyota Audio Multimedia system is now standard on all grades of the 2023 Toyota Mirai.

Toyota Prius
The Toyota Prius enters the 2023 model year as a completely transformed model. With a sleek new exterior design, a reimagined interior and an amped up hybrid powertrain, this new Prius is built for style, performance and efficiency.
The 2023 model is the most fuel-efficient Prius ever with up to 57 MPG combined manufacturer rating and offers a more powerful hybrid system, delivering 60% more horsepower with up to 196hp.
Sports Cars

Toyota GR86
For 2023, GR86 adds a limited-production 10th Anniversary Special Edition. Based on the Premium Grade, the Special Edition is limited to 860 units and features an exclusive Solar Shift exterior paint color, unique seat stitching, forged matte-black 18-inch alloy wheels, GR cat-back exhaust and b-pillar racing stripes. All 2023 GR86 grades come with a complimentary one-year membership to the National Auto Sport Association, which features a High-Performance Driving Event with expert instruction.

Toyota GR Corolla
The first-ever 2023 GR Corolla is a pure sports car. The newest member of Toyota’s GAZOO Racing family brings performance, handling and functionality. Available in three grades — Core grade, launch-year-exclusive Circuit Edition and ultra-limited MORIZO Edition — the GR Corolla features a 1.6-liter, three-cylinder turbo engine and delivers 300 horsepower and up to 295 pound-feet of torque.

Toyota GR Supra
With the stick shift option on the 2023 GR Supra, Toyota GAZOO Racing is ready to go manual. Available on the 3.0, 3.0 Premium and limited A91-MT editions, the newly developed 6-speed manual transmission is engineered and tuned specifically for use with the coupe’s straight-six engine and also features an intelligent Manual Transmission (iMT) programmed with new software to prioritize performance.

2023 Toyota Trucks, Crossovers and SUVs


Toyota Tacoma
Tacoma owners have made customizing and personalizing their trucks a key part of the vehicle’s popularity and heritage— and the third generation is no exception. The popular SR5 grade will offer two new packages for the 2023 model year, SX Package and Chrome Package. The stylish SX Package features black overfenders, wheels, exterior badging, outer mirror and lug nuts, along with a unique SX Bed graphic. The Chrome Package is complete with 18-inch chrome-finished wheels; chrome-finished outer door handles, tailgate letter insert and exhaust tip; and a leather-covered shift knob.

In addition to the two SR5 packages for the 2023 model year, TRD Pro adds Solar Octane as an exclusive color, and the TRD Off-Road and TRD Sport models will be available in the Electric Lime exterior color.

Toyota Tundra
After a stunning 2022 debut, the third-generation Tundra enters the 2023 model year with a new SX Package offering an updated appearance. The available look includes 18-inch dark-gray metallic wheels, body-color trim, a black “4×4” badge, the removal of the “Tundra” door badging and black fabric seats. The SX Package comes in a choice of four exterior colors: White, Magnetic Gray Metallic, Celestial Silver Metallic and Midnight Black Metallic.

Crossovers and SUVs

Toyota 4Runner
Continuing the celebration, the 2023 4Runner 40th Anniversary Special Edition will be offered in a limited run — only 4,040 vehicles will be sold in the U.S. market. The exterior of the distinctive Special Edition features 17-inch bronze-colored alloy wheels, a tricolored bodyside and grille graphic, a 40th Anniversary badge on the rear liftgate, a TOYOTA bronze finished overlay on the color-keyed heritage front grille bar, a moonroof, black roof rails and mirror caps. The Special Edition comes in a choice of three exterior colors: Midnight Black Metallic, Ice Cap and Barcelona Red Metallic. The interior features the 40th Anniversary logo stitched into the front headrests and carpet floor mats, black SofTex-trimmed seats and shift knob with bronze-colored stitching, and an exclusive limited-edition bronze colored plaque on the passenger side boasting “1 of 4040” (it won’t be serialized).

Aside from the Special Edition, the 2023 4Runner lineup covers the broad range of tastes in a high-capability SUV, including grades SR5 and SR5 Premium, TRD Sport and TRD Off-Road (both available in Electric Lime exterior color), TRD Off-Road Premium, Limited and TRD Pro. All grades now include standard Blind Spot Monitor and Rear Cross-Traffic Alert.

Toyota bZ4X 
Eco sensitivity meets style in the all-new, first-ever Toyota bZ4X. Furthering Toyota’s commitment toward carbon neutrality, the model is the first of a series of battery-electric vehicles to be introduced under the global “Toyota bZ” brand umbrella. The all-electric vehicle features bold and modern styling, aero-dynamic design and a spacious, tech-advanced interior. The vehicle also contains the abundant leg room drivers want. Plus, the bZ4X has a manufacturer-estimated range of up to 250 miles for XLE front-wheel drive models.

Toyota Highlander 
The Toyota Highlander received quite a few updates for the 2023 model year. All gas grades now have a standard 2.4-liter, turbocharged four-cylinder engine; standard Toyota Audio Multimedia system; and wireless Apple CarPlay and Android Auto. Plus, the wireless charging pad was moved to the IP shelf.

In the L, LE and Hybrid LE grades, the Multi-Information Display is now 7 inches (up from 4.2 inches). In the Hybrid Bronze Edition, the multimedia screen increases from 8 inches to 12.3 inches. Black wheels and lug nuts are now standard on XSE, and power-folding mirrors are now standard on the Limited/Platinum/Hybrid Limited/Hybrid Platinum grades.

Toyota RAV4
For the 2023 model year, all RAV4 grades now come standard with Toyota Audio Multimedia, wireless Apple CarPlay and Android Auto, and Toyota Safety Sense 2.5. Almost all grades have a bigger available multimedia screen.

The new model year also offers the 2023 RAV4 Hybrid Woodland Edition, which is based on the Hybrid XLE grade. Limited to 6,500 units, the special edition features bronze-colored wheels, Falken All-Terrain Tires, TRD-turned suspension, 120V inverter, custom all-weather floor and cargo mats, raised black roof rails and cross bars, and black badging and mud guards. The Woodland Edition is available in three exterior colors: Midnight Black Metallic, Cavalry Blue and Ice Cap.

Toyota Sequoia
For the 2023 model year, the Sequoia is all-new from the ground up. Aiming to elevate the full-size segment, the three-row SUV is luxuriously comfortable, offering both impressive technology and breathtaking performance from an efficient new hybrid powertrain.

The Sequoia is available in five unique grades, including SR5, Limited, Platinum, TRD Pro and the new Capstone luxury grade. All grades will feature the powerful twin-turbo V6 hybrid i-FORCE MAX powertrain, an exceptional hybrid system that produces 437 horsepower and 583 lb.-ft. of torque. The Tow Tech Package, which comes standard on Platinum, TRD Pro and Capstone grades and available on the others, offers a suite of features that includes Trailer Backup Guide with Straight Path Assist.

For more information on what’s new for the 2023 Toyota lineup, click here.
<< Back