Ready for Prime Time

March/April 2016

Ready for Prime Time

Toyota takes the wraps off its most advanced and fuel-efficient plug-in hybrid ever
Ready for Liftoff

July/August 2015

Ready for Liftoff

After more than 20 years of development, the Mirai—Toyota’s first production vehicle powered by a hydrogen fuel cell—is nearly ready for its U.S. retail debut.
Selective Sales

July/August 2015

Selective Sales

By flipping the process on its head, Toyota aims to match the first Mirai customers to the car
Trailblazer

July/August 2015

Trailblazer

Northern California pioneer dealer predicts Mirai’s acceptance at launch will supersede that of the original Prius
Hand Crafted

July/August 2015

Hand Crafted

Highly skilled workers assemble each Mirai in plant where Lexus LFA was built
When Innovations Converge

Mar/Apr 2015

When Innovations Converge

All-new RAV4 Hybrid promises higher MPG and horsepower when it rolls out this fall
Royalty Free

Jan/Feb 2015

Royalty Free

Toyota will license its hydrogen-related patents at no charge through 2020
Hydrogen Fuel Cell Timeline

Jan/Feb 2015

Hydrogen Fuel Cell Timeline

The Long Road to the Mirai
Today’s reality of hydrogen-powered cars is the result of more than 20 years of research, development and testing
World Changer

Nov/Dec 2014

World Changer

Gasoline powered the automobile’s first 100 years. Hydrogen, starting with the revolutionary Mirai, is poised to fuel the next 100.