Technology
March/April 2016
Ready for Prime Time
Toyota takes the wraps off its most advanced and fuel-efficient plug-in hybrid ever
Sept/Oct 2015
The Long Awaited, Highly Anticipated Brand New 2016 Prius
Fourth-Generation Prius Dazzles at Las Vegas Reveal
July/August 2015
Ready for Liftoff
After more than 20 years of development, the Mirai—Toyota’s first production vehicle powered by a hydrogen fuel cell—is nearly ready for its U.S. retail debut.
July/August 2015
Selective Sales
By flipping the process on its head, Toyota aims to match the first Mirai customers to the car
July/August 2015
Trailblazer
Northern California pioneer dealer predicts Mirai’s acceptance at launch will supersede that of the original Prius
July/August 2015
Hand Crafted
Highly skilled workers assemble each Mirai in plant where Lexus LFA was built
Mar/Apr 2015
When Innovations Converge
All-new RAV4 Hybrid promises higher MPG and horsepower when it rolls out this fall
Jan/Feb 2015
Royalty Free
Toyota will license its hydrogen-related patents at no charge through 2020